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The Soft Edge: Where Great Companies Find Lasting epub

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 							Publisher: Jossey-Bass; 1 edition (April 7, 2014)
  Language: English
  ISBN-10: 1118829425
  ISBN-13: 978-1118829424
  
  
  
  
  What Does it Take to
Get Ahead Now—And Stay There?
  
  High performance has always required shrewd strategy and superb
execution. These factors remain critical, especially given today’s unprecedented business climate. But Rich
Karlgaard—Forbes publisher, entrepreneur, investor, and board director—takes a surprising turn and argues
that there is now a third element that’s required for competitive advantage. It fosters innovation, it
accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising
place—your company’s values.
  
  Karlgaard examined a variety of enduring companies and found
that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing
them to fuel growth as well as weather hard times. Karlgaard shares these stories and identifies the five key variables
that make up every organization’s “soft edge”:
  
  Trust: Northwestern Mutual has built a
$25 million dollar revenue juggernaut on trust, the foundation of lasting success. Learn how to create an environment
that engenders trust and propels high performance.
  Smarts: In most technical fields your formal education quickly
becomes out of date. How do you keep up? Learn how the Mayo Clinic, Stanford University women’s basketball team,
and others stay on top by relentlessly pursuing an advantage through smarts.
  Teamwork: Since collaboration and
innovation are a must in the global economy, effective teamwork is vital. Learn how global giant FedEx stays focused and
how nimble Nest Labs relies on lean teams with cognitive diversity.
  Taste: Clever product design and integration
are proxies for intelligence because they make customers feel smart. But taste goes further into deep emotional
engagement. Specialized Bicycles calls it “the elusive spot between data truth and human truth.” How can you
consistently make products or services that trigger these emotional touch points?
  Story: Companies that achieve
lasting success have an enduring and emotionally appealing story. What’s your company’s story? How do you
tell it your way? Gain the  						

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